Engagement - A Vital Activity For CQ NRL Bid
September 30th, 2011
In any business activity or venture the winner always has a special “point of difference” that separates it from its opposition and this ingredient normally guarantees success. It is more important in new ventures because as the old saying goes” you only get one chance at first impressions”.
The CQ NRL Bid is not wealthy and does not have massive resources but we are committed to our “point of difference” i.e. COMMUNITY ENGAGEMENT.
Last week the CQ NRL Chairman, Geoff Murphy and I spent a full day at NRL headquarters in Sydney. We discussed all of the vital criteria that they will consider when adjudicating on the expansion winner – viability – stadium – competitiveness – media appeal – Rugby League strategic importance – market acceptance – and near the top is COMMUNITY ENGAGMENT.
We have ticked all of the critical boxes but we have absolutely excelled at community engagement. It is our pride and joy and it is the ingredient that is responsible for the massive gap between the CQ NRL Bid and the other cities and regions bidding for a NRL License
As a result of some recent queries from certain Government Departments, that may not be critically aware of the scope of what we do in our communities, we have produced a list or summary of some of our community activities. This list will be published on the CQ NRL Bid web site in the next few days.
This column is not big enough to detail all of our activities so I will just note a few below.
- QR National sponsor the Schools Program – our Development Manager attends 120 schools in CQ annually delivering Rugby League and healthy lifestyle programs – next school year we will be delivering NRL produced programs e.g. “eat well, play well, stay well” and “dream, believe, achieve” and others. The NRL approached us to act as the de facto NRL Club for CQ.
- QR National sponsor the Scholarship Program – it provides educational scholarships to 10 disadvantaged youths in CQ. Funding to these families offsets education and sporting expenses.
- Stanwell sponsor the Junior Development Program – an elite under 13 team from CQ will train in camp together and travel to Brisbane and Townsville to play 4 games against the best under 13 teams in Queensland. This team will form the core of our Under 20 team in the NRL. The CQ NRL Club will comprise mostly CQ players, coaches and staff.
- Major sponsors -
- JM Kelly Builders, QR National, Stanwell, APN Publications, WIN Television, Telstra
- 120 Corporate Partners
- 35,000 Bid members
- 10,000 Facebook fans
- 11,000 Leagues Club members
- Commercial business ventures with Indigenous Traditional Owner groups
- CQ University MOU and Heads of Agreement
- QR National Flood Relief funds for Junior Rugby League Clubs in Rockhampton, Bundaberg, Theodore, Emerald, Gem Fields
- Hundreds of appearances by Bid staff and donations to fetes, Rugby League and Indigenous carnivals, community events, fund raisers, functions, shows, etc
- Community and corporate functions and Bid updates in Rockhampton, Yeppoon, Gladstone, Bundaberg, Mackay, Winton, Longreach, Barcaldine, Moranbah, Emerald – (several events at most centres )
Real ENGAGEMENT on a huge scale