Joel Morgan.

 

The NRL will launch the 2012 season tonight at the new Rugby League Central Headquarters in Sydney with the new NRL TV advertisement largely focusing on rugby league’s next generation of superstars with Bon Jovi’s ‘Our House’ featured. The strong flavour of the 2012 NRL ad is the big hits and memorable plays from last season and Central Queenslanders; we certainly have our fair share!

Central Queensland’s significant contribution in the 2012 NRL television commercial comes from the prominent player representation throughout the vision with at least 7 Central Queensland talent recognisable in the minute long production.

Mackay’s own Daly Cherry-Evans caps off a remarkable 12 months with his selection alongside Kiwi teammate Kieran Foran as the “faces of the game” in fronting the season launch after both have had very promising starts to their careers. Cherry-Evans has already been touted as the long-term Queensland half choice and appeared in the advertisement a number of times,
notably receiving a brilliant flick pass with his left hand and going onto score, while he appears with South Burnett’s Matt Ballin celebrating their 2011 NRL Premiership.

Central Queensland products Chris McQueen and Rhys Wesser were another two additions with the South Sydney team mates sharing the “Lightning” nickname. While Mt. Isa’s Nathan Fien featured with the Dragons after winning multiple team trophies at domestic and International level since 2008.

Ben Barba inclusion was a clear one with his attacking brilliance a highlight during the season, his memorable solo try grounding the ball just before the dead ball line whilst during a mid-air somersault – just one example of the freakish skills of the 2011 NRL Leading Tryscorer. The CQ product’s marketing and TV strengths are again utilised with the increase in
advertising billboards on display by the NRL in Sydney’s West  Fellow Mackay junior, .Josh Hoffman also appeared twice in the TV ad after a solid season finishing with an selection in the NZ four-nations squad (until withdrawal). Two players with freakish ability that are only some examples who breakthrough or are provided an opportunity from regional Queensland! Central Queensland’s juniors having never been stronger that needs to be capitalised on.

CQ NRL BID is already focusing on developing talent with Bid’s Junior Development Squads with an eye to NYC and NRL and as the Bid says a Central Queensland NRL Team will have “the most extensive and holistic DEVELOPMENT program that the NRL has ever experienced. Our Bid will provide OPPORTUNITIES and will assist to “Close the Gap” by setting new standards of player welfare and community engagement. No Dilution, No Negative Impact on current Clubs, Only Growth”.

The new Foxsports NRL television commercial again sees the highlight of Central Queensland talent with Ben Barba, Daly Cherry-Evans and Chris Sandow (Cherbourg) featured among some of the stars of the game.

With Financial Support, Corporate Commitment and the massive ECONOMIC BOOM assuring Central Queensland is a leading VIABLE option – with Sponsorship, Growth (40,000 new jobs over next five years, not counting in new population) and large CQ NRL Bid following (11,000 Leagues Club member and 10,000+ Social Network fans). TV APPEAL is focused on the fact, that Central Queensland has no National Sporting Team, a PRODUCTION LINE of talent only increasing (55+ connected to NRL and NYC squads – a dozen rep players in the NRL), heartland support, under-utilised CUSTOMER BASE that will provide genuine growth and customers for on-field audience and Media or TV utilisation (PAY TV, Internet, Websites and more) for the next TV rights deal.

Check out the new NRL TV and Foxsports Commercials at the NRLwebsite:   http://www.nrl.com/TelstraPremiership/SeasonLaunch2012/tabid/10984/Default.aspx
and Foxsports:
http://www.foxsports.com.au/League/nrl-2012/video-e6frf3ou-1226275733307?subcat=1225914677120&site=FoxSports