Beef Week commences today, Monday 7th May. I’m told that it is an amazing experience. I have lived in many cities and towns in Australia and have heard so much about this triennial event.  I know Beef Week is always conducted in Rockhampton, but it is a genuine Central Queensland event that showcases our region, its people and one of its significant industries to the WORLD.

“Australia’s National Beef Exposition is one of the world’s great beef cattle events. The exposition attracts more than 75,000 local, interstate and international visitors who come to see for themselves how innovation, collaboration, inspiration and celebration collide for one great week every three years in Rockhampton, Queensland, Australia” says the Beef Australia web site.

Beef 2012 has so many dimensions that it is virtually impossible to understand how so much activity can be produced over 5 continuous days and nights. I am very interested in the social, cultural and of course the economic benefits that flow to our region from such a massive event.

A few pertinent facts about Beef Week which typifies the vital role that such events have in our society:

  • 500  exhibitors on site to promote their organization,  their products and services
  • 50 Sponsors aligned with Beef Week to promote their company’s profile and to emphasize  their “corporate citizenship”
  • Over $38M spent in the region
  • Over $138M worth of export earnings for the region and for Australia
  • Over 70,000 local, interstate and overseas (from 32 countries) people expected to attend this year.
  • Incalculable amount of promotion for Central Queensland’s image and capacity to accommodate,  entertain and produce
  • Massive lift in community pride and community self-esteem.

The CQ NRL Bid will be involved with an exhibition on site and at an information breakfast at the CQ Leagues Club (right across the road from the Beef site) on Friday 11th at 7am.

The Bid’s staff  will be in attendance on site  to explain the objectives and time lines of the CQ NRL Bid, sign up Bid and Corporate Members, and allow younger fans to try their hand at some NRL video games. There will be a small Bid merchandise gift for all who participate as well as a draw for a couple of 2012 State of Origin, game 3, tickets.

Tickets for the Friday 11th information breakfast will be available during the week at our site for $30 each. The Bid’s Chairman, Geoff Murphy and I will present at this breakfast and answer any queries that are put to us.

Event though this is my first beef Week I know that I will enjoy the social interaction with our local supporters and those from outside of our region that come to Rockhampton for this huge event. Some people may be a little surprised as to how advanced the CQ NRL Bid is and how much support has been committed to the establishment of our own NRL Club in Central Queensland.

If you see me or any of our staff at Beef Week come and say G’day. We are happy to chat about Rugby League, the NRL, expansion, or answer any queries you may have about the Bid. See you there.

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